Good news at the Brew This! blog. Our blog has been accepted to the PPP direct program. The new PPP direct program by Payperpost allows advertisers to purchase reviews directly from specific blogs they think is relevant to their products. While Payperpost is not new to blog ads and they have actually pioneered this new industry of advertising on blogs, this new program provides their current advertisers more methods of purchasing blog ads. The current Payperpost system works on a marketplace model where advertisers post review opportunities for bloggers to accept. Any blogger who meats the opportunity’s minimum criteria can opt to complete the review and get paid. However under the new PPP direct model, advertisers have more control over where their ads are displayed by choosing the specific blogs they are interested. Each blog can also choose their own asking price for a review. There are a number of competing services who work on a similar business model including Sponsoredreviews.com and Blogsvertise.com however PPP direct is currently offering the lowest service fees for the deal. While some services charge as much as 30% per transaction, Payperpost priced their new service at only 10% of the transaction. If you take into account that they pay for credit card and paypal fees which can amount to almost 5%, their current price model is extremely competitive and fair.