An Australian beer ad featuring a bikini-clad woman under the title "Hahn boobs" is being criticized by viewers for being offensive and sexist. Critics are claiming the ad is derogatory to women and demand it be pulled from publication immediately.
The state's top health advisory body, VicHealth, has written to the Advertising Standards Bureau asking for the ads to be put on hold. The ad for a low carb beer Hahn Superdry features a young man transforming a love heart in the sand into a pair of woman’s breasts before drinking a beer. At least you can tell what the ad is for, most commercials are strong on the sexual connotations but neglect to promote the actual product.