A good friend of mine has been working on starting his business for years. I give him a lot of credit for putting so much effort into it. He hasn’t had any profit yet, but even when he does, he won’t be out of the woods just yet. Surviving the first year or two of a new business is extremely difficult. The odds of making it through those years without having the business fall apart are very low. The survival of a new business is often compared to surviving a trip down the Niagara Falls in a barrel. It can be rough and often have unfortunate results. In the same way many publishers find themselves with unsold ad space. This prevents them from making a lot of money. There is a lot of potential business that is just not being taken care of.
When this friend of mine does eventually get his company moving I’d recommend him to register for services4stock.com which offers equity for unsold ad space. The same goes for products which are unknown. They can be exchanged for equity in fast-growing companies. The registration is free for service providers. On the flip side, those who have a small business they’d wish to promote or space they’d like to trade can do so by registering for a modest monthly fee.